“Beverly Hills, 90210,” aired from 1990-2000 and followed a group of teenagers in wealthy SoCal families. Its main characters – Brandon Walsh (Jason Priestley), Brenda Walsh (Shannen Doherty) and Dylan McKay (Luke Perry) – became enmeshed in increasingly outlandish soap opera plots.

The event Thursday isn’t inspiring any parades, but the CW network has altered its schedule. It changed things around to make sure an episode of the current incarnation of the show, simply “90210,” will air.

A group on Facebook formed last year is calling it “International Beverly Hills 90210 Day.” Celebrations have been organized in places such as the Paley Center for Media in Los Angeles, which will screen old episodes. The town of Beverly Hills, itself, is throwing a party hosted by Larry King.

Sports and pop culture writer Bill Simmons, known as “the Sportsguy” on ESPN.com where he writes, is hosting a podcast devoted to “Beverly Hills, 90210.” Last week in his podcast, “The B.S. Report,” Simmons announced that he will hold a special Thursday and give out “90210 Awards” such as “biggest plot stretch ever.”

“We’re diving so deep into this,” he said. “It’s almost like we’re performing surgery on the show.”

The columnist did, though, say that after the Thursday podcast he would retire references to the show in his writing – which are frequent.

Do you or someone you know love Lindsay Lohan so much you’d like to email her around as a virtual gift to your friends? Then boy are you in luck! Eight days before she checked into jail, Lindsay Lohan shot a series of Facebook videos for a company called Cameo Stars. The “celebrity messages” (which went live at midnight) come in several varieties — such as Happy Birthday, Message to the Troops … and the “Casual Poke.”

“The World needs Justin Bieber. He’s like the white Tupac. Compared to a lot of people out there” -Mark Wahlberg